Retail & eTail

Partner with a leader in Cyber Safety

Customers turn to products and services they recognize. Offer the protection they need from the brands they trust. Nearly 500 million users around the world lean on Gen to live fuller, safer digital lives every day.

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A family of consumer brands

Market leaders. Award winners. Digital protection pioneers. Our Cyber Safety brands are trusted by millions of customers, all over the world.

Norton is the #1 top-of-mind Cyber Safety brand globally

Norton empowers individuals and families with award-winning protection for their devices, online privacy, and identity. Millions of customers trust Norton with their personal information around the globe.

9M

cyberthreats blocked on average every day

4

decades of consumer cybersecurity experience

53x

PCMag Editors’ Choice winner

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Avast is a global leader in digital security and privacy

Avast helps protect millions of users from online threats with a threat detection network that is among the most advanced in the world, using machine learning and artificial intelligence technologies to detect and stop threats in real time. Avast products and services are top-ranked by industry experts.

#1

Top rated by AV comparatives in 2022

30+

years of experience in digital security

500M

visits to malicious websites blocked monthly

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LifeLock pioneered identity theft protection

LifeLock is a leader in identity theft protection in the U.S. LifeLock detects† and alerts people to possible identity threats, and its dedicated Identity Restoration Specialists help people restore their identity if they do become a victim. Millions of customers trust LifeLock to help protect their identities.

#1

Most recognized brand in the U.S. for identity theft protection

Up to 1M†††

protection package  in every plan

50M+

identity theft alerts and notifications sent in the last year

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Avira is a pioneer of free online security

Avira offers consumers a comprehensive range of security, online privacy, and performance tools. Avira helps protect customers across the globe. Avira has been recognized by industry experts such as AV-TEST, AV Comparatives, and Stiftung Warentest.

Best

Protection Award  by AV-TEST for Windows

1.5B+

Cyberthreats blocked in the past year

35+

years online security experience

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AVG is a leader in software security for families and individuals

AVG has award-winning products that cover internet security, performance optimization, location services, data controls, and insights. Plus, online privacy and identity protection for PCs and mobile devices. AVG products and services are continuously rated best-in-class by industry experts and third parties.

#1

Top certified Windows product rated by AV-TEST in Aug 2022

22

language options available for devices

30+

years of antivirus protection expertise

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ReputationDefender pioneered online reputation management

ReputationDefender leads the field in online reputation management and has helped thousands of customers represented fairly and accurately online.

4.8/5

star rating based on 250+ Trustpilot reviews.

10

years helping thousands of customers

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CCleaner is a leader in system optimization software

CCleaner helps optimize systems and runs on desktop PCs, mobile, cloud, and in complex corporate networks. CCleaner is used by millions of people and businesses worldwide.

2.5B

downloads worldwide

60

languages available

35M+

GB cleaned every month

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Why partner with us?

From allocated spend for advertising and promotion to revenue share, upfront margins, and rebates, we offer programs that align with your business and boost your bottom line.

Maximum flexibility

There’s a product or service to fit everyone and a range of formats to suit your business and maximize your sales opportunities – Retail Box, Attach Products, or Electronic Software Delivery — you choose what works best for you.

Protect and grow

Increase profitability, enjoy attractive benefits, and grow your business – all while helping your customers and their families feel safer online. And as your partner, we’ll provide the right tools and support to help you get there.

Marketing resources

As our partner, enjoy access to sales training, point-of-sale materials, campaign assets, and so much more.

Revenue share

Possibility to earn revenue share when your customer renews their subscription directly with us.

Solutions that fit

Our customized pricing and product solutions are in formats your customers want to purchase: Physical, digital, and Partner Managed Subscription Services. Or, add value as a complimentary offering to encourage increased basket ring.

In it together

Gain a dedicated team that understands the channel, access to branded assets and merchandising solutions—and the training and campaign support you need—with a direct line to engineering/technical support.

Award-winning products

Gen is trusted by millions of customers with established brands that can help drive unit sales quickly by providing cyber security and ID theft protection products to help protect your customers’ identity and devices.

Video

Deliver Cyber Safety to your customers

Learn how real customers lean on Norton to keep their personal information protected from cybercriminals.

Your partner in Cyber Safety

As a retail or eTail partner of Gen, the global leader in cyber security, you can offer your customers the identity, privacy, and device protection they need for an ever-changing digital landscape. We create technology solutions for people to take full advantage of the digital world safely, privately, and confidently.

Become a Reseller Partner today

693+

million hours spent by cybercrime victims to resolve issues in 2022.

56%

of consumers have experienced a data breach.

25+

billion dollars lost to cybercrime in 2022 in the U.S.

~1 in 4

consumers have been a victim of identity theft.